is a catalog, storefront, and e-commerce retailer through two concepts: Eddie Bauer Sportswear, which offers outdoor apparel, sportswear, and accessories and Eddie Bauer Home, which features bedding, home furnishings, and decor. 2000: With expansion into Hawaii, there are now Eddie Bauer stores in all 50 states.Įddie Bauer, Inc. 1996: Company moves into e-commerce with the launch of. 1995: Joint venture is created to form retailing and cataloging operations in Germany. 1993: Company enters into joint venture to open stores and start catalog operations in Japan. 1984: Through a licensing deal with Ford, the first Eddie Bauer edition SUV makes its debut. 1968: Bauer retires, selling his interest in the company to Niemi the company is incorporated as Eddie Bauer, Inc. Niemi Co., doing business as Eddie Bauer Expedition Outfitters. 1953: Company is reorganized as a 50-50 partnership between Eddie Bauer and William F.
1945: Company sends out its first mail-order catalogs. 1942: Bauer begins providing goose down products to the U.S. 1936: Bauer patents and introduces the first goose down insulated jacket, marking the company's entrance into outdoor apparel. 1924: Store is renamed Eddie Bauer's Sporting Goods. 1922: Bauer begins offering his customers an unconditional guarantee of satisfaction.
Key Dates: 1920: Eddie Bauer opens Eddie Bauer's Sport Shop in Seattle.
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